Sustainable Innovation
Nathan Shedroff, author of Design is the Problem, and many other known books made a guest feature to our class to discuss about sustainable innovations. I found his topic interesting since it seems that sustainability keeps being brought up when discussing about design. The first insight hat was brought up in his lecture was that design has to function all in order to be successful I thought to myself, now what is the world does he mean by the term “all”? What is the term “all” referring to? As I engaged more into his lecture his “all” refers to design has to overlap in design, sustainability and business in order to find the mean and the experience for the customer.
Shedroff made this question come to our attention, “What dies a more sustainable world look like”? I answer that in my head and the first thing I think of was, clean. It is very true that the world was much a sustainable planet then, than it is now which is a shame and is something that the planet is working hard to get back again. This is by designing economical friendly products such as water bottles by simply using less plastic, having public transportation buses run on hydro fuel instead of petroleum gas. Designs like these are ways of the planet moving towards a sustainable planet. As I also learn that the country Cuba is the most sustainable on this plant from Shedroff made me feel like we Americans are not doing such a good job of keeping up with the Jones much. According to Shedroff, Cuba is the most sustainable because they have no access.
My favorite part in Shedroff’s lecture was hearing that in Brazil the government banned outdoor advertising billboards. When I heard this I thought, “ wow, what a boring city or place to live where there is just blanks on billboards. However the people in Brazil have observed that now that there is no advertisement the city have been much safer to drive. Also, they have found that it is not as noisy in the city as well. To an extent I believe this all the way. This traces back to design of course. Have you ever thought about walking into a room that is completely white vs. a room that is full of color? The energy level dies down. So then of course color has a way of effecting on how people feel.
Protecting the society has more of a better cause of practicing sustainability, which is something all societies should practice. Being sustainable and thinking of people safety and needs is a must that should always be put into consideration in design.
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