Are You Being Objectified?

What a way to look at the world in a completely different perspective. Wow makes you appreciate the value of everything hat is made. In life everything has a purpose. Everything that is made has a purpose. Those that are made are a design. Design is such a broad word can be described as anything. People some how assume that design associates with fashion or furniture. However, people don’t stop to think that a simple design as a Post-it, as mentioned in the 2009 documentary Objectified by Gary Hustwit, is a design. The Pos-it is a design that has so much if an effect in the office field and probably those who even dare to think design is just fashion. What is also interesting to be is that I feel that even the human body is a design. The human body has its function and purpose right? However, as much as I would like to go there on that topic I would but no at this moment. I am here to talk about the film Objectified and how it has influenced m, now lets not get solidified, we would want to stay as loosen as possible. Why? So we could broaden our minds to all objects and take them in to the design world.

“When you see an object, you make so many assumptions. How it connects to you, the goal of design…” The first line in the documentary is something I can already relate to, because when I see and object in the store I simply try to make relations to it and that’s by simply trying to connect to the object. I think about is the object my taste, is it worth buy, what can I do with the object, how is this object representing me and finally of course, can I afford the object. I am also sure those are some things that other people think about when they see an object. I find it ironic how we humans try to make connections with even material objects because those material objects have become a part of us, our daily lives. Whenever I see an object in my house and I wonder why is the word did I purchase it especially if it is no use. I think twice and try to think back to when I purchased it to what connections did I make when I purchased this object. Once when I get that I begin to put the object in use. “Put great designs into everyday things”.

A good design makes sure that it has intentions of satisfying the purchaser. There are many considerations that are brought into place. Now that the world has so many effects of global warming, certain electronics such as Apple, Inc have found ways in making their products become more sustainable. Jonathan Ive, the senior vice-president of Apple, Inc brought up as well “how do you connect?” Ive shared the process of their computers going from using plastic to aluminum. At Apple, Inc they have found that using aluminum is more sustainable that using plastic. I find this being true because it is easier to recycle and reuse aluminum than it is with plastic. Also, I took it that Erwan Bouroullec had relation to this by saying, “create an appropriate environment where everyone feels good…remove everything that is unnecessary”.